DEPLOY’s Winning Look of Tennis Chic

 

Served in perfect timing for Wimbledon Finals (Go Murray!!

 

DEPLOY’s super-light Eco Chic 2-Way Mac is waterproof, breathable and effortlessly cool of course!

Completed with its own mini-pouch which packs up smaller than your makeup bag, it is perfect for a day out spectating sport (and BE people watched!), a vacation at sea or in the country, or simply for the security of (always keeping stylish and dry!) of a British summer!

Availble in Cool Grey with Pink trim at £395-30%=£277.

 

Introducing Shoe Designer ANGELINE LEE – ‘Bright on Trend’

Doris - Red, Leather+Straw Espadrilles Wedges, £285

Pardon Louboudin, madame Lee is in the house now!

Cited by Condé Nast as top 5 new talent to watch, Shoe Designer Angeline Lee’s delectable Spring-Summer 2012 Collection is hot property as spotted by Town & Country this month, and by FT Weekend Special ‘Passion for Fashion’ this weekend.

If you are lucky to be jetting through Hong Kong’s top shopping destination in Pacific Place, you will note that Harvey Nichols already has all its super-brand faithfuls fighting to be in Ange’s shoes.

And if you, like us, are a proud Londoner, a true Brit, a frequent cross-Channel Euro star, a regular trans-Atlantic globe trotter, you might just have to pay a visit to our own discerning boutique barrio, here in Marylebone, for a pair of Angeline Lee –

Exclusively at DEPLOY demi-couture Boutique: 34 Thayer Street, Marylebone, London W1U 2QX / +44(0)20.79352613

DEPLOY Featured in the March Issue of InStyle Magazine

“Amp up your womanly charms with curve-enhancing separates and sorbet shades”_Check out DEPLOY’s SS12 Lookbook Gallery image 12-6!

“Keep it simple, laid-back and layered for effortless sports style”_Check out DEPLOY’s SS12 Lookbook Gallery image 12-12!

_Says InStyle March ’12 for this spring’s key trends

 

BBC One Show Presenter Anita Rani in DEPLOY for 3 shows!

D-I-Y Styling Diary: One Show Presenter Anita Rani fully dressed in DEPLOY demi-couture 3 days in a row!

Monday 9 Jan. – Anita is sassy in DEPLOY’s pussy bow Sylvie blouse and Marlene wide-leg, high-waist trousers; the most striking black trousers designed by Bernice with inspiration from film noir diva Marlene Dietrich.

Tuesday 10 Jan. – Anita teams our pretty matt satin silk top Poppy in porcelain blue with navy Malissa A-line skirt made in traditional English wax cotton. Accessorised in DEPLOY’s own, the wide satin woven belt in olive green worn high-waisted add chicness to the full ensemble.

Wednesday 11 Jan. – Anita wears DEPLOY’s classic Perrine blouse in teal green silk georgette. Shear against the skin, all it needs is a camisole and a simple pair of skinnies to show off understated sexiness and effortless glamour!

We love the sophisticated styling!!

 

 

 

 

 

“D” means ‘Deploying…’

DePLOY---1-outfit-into-fina

DEPLOY is a thoughtful, strategic action to re-distribute. Deploying the concepts and calling of customised, sustainable high-fashion into our entire brand ethos, business model, design process, and customer offering – we endeavour to make a small difference; a positive contribution to your everyday life.

‘demi-couture’ is half-couture, as DEPLOY sits assertively between ‘haute(=high) couture’ and mass luxury ready-to-wear. Couture, is defined in its old-fashion sense, where outfits are purpose-designed and carefully handmade for the individual, in fit, in style, in need or occasion.

We design outfits tailored to your look and your lifestyle, not trends that you must fit into.

We invite you to specify your fit and your fashion, not be prescribed by us.

We believe that creativity belongs to everyone, and our expertise is in listening, articulating, crafting and executing your vision into reality.

That is why DEPLOY is a place to create, not just to consume.